Become a Senior Content Writer (Level 2)

4.5 stars / 273 ratings

Building upon the foundational knowledge gained in Level 1, this advanced level will equip with advanced skills in content marketing, focusing on strategic planning, storytelling, content optimization, multi-channel distribution, and content idea generation.

10 weeks

2–3 hours per week

12 - 15

Students per class

Tuition

5,500,000VND/person

There is one course available:

200++ already enrolled! After a course session ends, it will be archived

Starts in July

Ends in September

Enroll

About this course

The class is a comprehensive introduction to content marketing, designed to teach you how to craft targeted strategies, tell engaging stories, and use analytics to optimize your content. Through practical insights and hands-on exercises, you’ll learn to create compelling content that captivates audiences and achieves measurable results.

What we provide

  1. Comprehensive coverage: offers an in-depth exploration of advanced content marketing topics, providing you with advanded knowledge for content marketing.
  2. Practical application: through hands-on exercises, case studies, and real-world projects, you will gain practical experience in implementing advanced content marketing strategies.

This course is for

  • 4th year Students or recent graduates in Business/Economics/Marketing/Media: These students have foundational knowledge in Marketing, including concepts like the 4Ps, B2B/B2C distinctions, and advertising.
  • Fresh Marketers: This includes individuals who may be from unrelated fields but have basic knowledge of business. They seek to enhance their understanding of Marketing, Content Marketing, and Content Writing AND complete Level 1.
  • Newbie Marketers: individuals with less than 2 years of experience in Marketing (preference for Social Media, Content Marketing, PR, Creative).

At a glance

  • Institution: One-Stop NEST Academy
  • Course: Become a Senior Content Writer
  • Category: Content Writing Mastery
  • Level: 2
  • Prerequisites: From 20 to 30 year old
  • Language: Vietnamese
  • Location: HCMC

What you’ll learn

Course Objectives:

  • Content Strategy: the way to develop advanced content marketing strategies to effectively reach and engage target audiences.
  • Writing Skill: enhance storytelling skills to create compelling narratives
  • Logic thinking: Trainning how use metrics and analytics for optimization content

Learning Outcomes: 3 CAN

  1. develop comprehensive content marketing strategies tailored to specific target audiences.
  2. create compelling narratives and storytelling campaigns.
  3. utilize metrics and analytics to measure the effectiveness of content marketing efforts and optimize strategies according.

Syllabus

Part 1: Content Planning and Strategy

  • Developing content marketing strategies
  • Audience segmentation and targeting
  • Content calendar creation
  • Campaign planning and execution

Part 2: Storytelling Techniques

  • Crafting compelling narratives
  • Emotional storytelling
  • Brand storytelling strategies
  • Storytelling across different platforms

Part 3: Optimizing Content Performance and Multi-Channel Distribution

  • Understanding KPI and content engagement metrics; implementing optimization strategies
  • Exploring various platforms
  • Developing integrated distribution strategies
  • Applying insights for strategy refinement
  • Predicting content convergence effects

Part 4: Generating Content Ideas

  • Techniques for identifying audience preferences, from that for Idea Generation
  • Exploring content idea generation tools
  • Identifying seasonal and trending topics

About the instructor

Ms. Hanh Dung

Senior Media Planner – VINAMILK
Content Strategist & Book Author

Ms. Dung holds a double bachelor’s degree in Vietnamese History from the University of Social Sciences and Humanities of Ho Chi Minh City and Business Administration from the University of Economics Ho Chi Minh City. She is currently pursuing a Master’s degree in Marketing Management at Hoa Sen University.

With over 8 years of experience in the Media & Communication field, Ms. Dung has successfully led numerous communication projects for reputable multinational companies/corporations such as Acecook Vietnam, Honda, Suzuki, Panasonic, Rohto, Hitachi,… She is currently the Senior Media Planner at VINAMILK, responsible for the Infant Milk Powder product line and corporate communication activities.

In addition, Ms. Dung has over 5 years of experience in the field of Content and Social Media. She is not only an expert in content strategy but also a talented writer, having published the book Hat Gao Hat Vang by Kim Dong Publishing House and co-authored the book project Commercial Writing in collaboration with RioBook. She has also authored numerous book projects for entrepreneurs.

Assessment

  • Assign a business, requirements: develop a content marketing strategy, content calendar creation, and campaign planning. After that, present strategies to the class, explaining their rationale and KPIs.
  • Build concept idea for new campaign.
  • Homework Mini-assignment for each part.

Take this course and get the discount!

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10% Off Tuition for New Enrollments!

15% Off Tuition for Group of 3 Enrollments!

Refunds Policy: We do not offer refunds for both online and in-person courses.

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