Marketing Plan in One Page

4.7 stars / 326 ratings

Are you a budding marketer or a seasoned student in economics or business studies, hungry for real-world marketing expertise? Look no further than “Marketing Plan in One Page” by OSNA. In just 10 weeks, unlock the secrets of success using the powerful 80/20 rule, the game-changing 64/4 rule, and the golden key of customer lifetime value (CLV).

10 weeks

2–3 hours per week

12 - 15

Students per class

Tuition

6,000,000VND/person

There is one course available:

300++ already enrolled! After a course session ends, it will be archived

Starts in July

Ends in September

Enroll

About this course

The “Marketing Plan in One Page” course is a streamlined program designed to teach fresh marketers how to create powerful and efficient marketing strategies. Utilizing the 80/20 and 64/4 rules, this course simplifies complex marketing concepts into actionable steps for immediate application. You’ll learn how to identify your target market, generate high-quality leads, and convert these leads into loyal customers, ultimately driving sustainable growth and profitability for your business.

What we provide

Participants will receive expert-led instruction, case study analyses, and interactive workshops to practice strategy development. Additionally, the course offers extra activities such as company tours, group mentoring, and access to our OSN learning community for ongoing support.

This course is for

  • New marketers who want to build a solid marketing foundation; and
  • Senior marketing students looking to refine and enhance their existing skills; and
  • Professionals seeking to efficiently tackle marketing challenges with straightforward, results-driven approaches will find this course particularly beneficial.

At a glance

  • Institution: One-Stop NEST Academy
  • Course: Marketing Plan in One Page
  • Category: Marketing Plan Mastery
  • Level: 1
  • Prerequisites: From 20 to 30 year old
  • Language: Vietnamese
  • Location: HCMC

What you’ll learn

  • Crafting a concise one-page marketing plan using the 80/20 and 64/4 rules;
  • Targeting the right demographics to optimize marketing campaign ROI;
  • Creating lead capture systems to consistently generate and engage quality leads;
  • Formulating sales conversion strategies to drive revenue growth;
  • Providing exceptional post-purchase experiences to foster customer loyalty;
  • Employing tactics to increase Customer Lifetime Value (CLV);
  • Orchestrating effective referral programs to capitalize on word-of-mouth marketing;
  • Gleaning actionable insights from real-world case studies and best practices.

Syllabus

The course unfolds over ten weeks and covers the following topics:

  • Week 1: Introduction to Marketing Efficiency Principles
  • Week 2: Crafting Prospects – Before Phase
  • Week 3: Lead Capture Systems – During Phase
  • Week 4: Lead Conversion Strategies – During Phase
  • Week 5: Creating World-Class Customer Experiences – After Phase
  • Week 6: Increasing Customer Lifetime Value – After Phase
  • Week 7: Orchestrating Referrals – After Phase
  • Week 8: Best Practices and Lessons Learned
  • Week 9: Workshop: Marketing Plan Development
  • Week 10: Final Presentation and Assessment

About the instructor

Dr. Le Anh Thu

Co-Founder & CEO One-Stop NEST Academy
Senior Lecturer at ISB (UEH)

Dr. Le Anh Thu holds two master’s degrees in International Business Administration (MIB) and Digital Marketing at La Trobe University, Australia, and a PhD certificate in Marketing Management at the University of Oregon, United States.

With more than 20 years of experience in the field of Marketing and Brand Management, Dr. Thu has held many important positions at large corporations and companies. She has been to more than 30 countries around the world and cooperated with partners from 5 different continents.

Dr. Thu has many impressive achievements in her career, including:

  • Win Pitching Feature Presentation at Sony Meeting.
  • Won the contract to supply textile products to Accor Group in Dubai royal family.
  • Training on stop-by marketing for Dior Group employees in the Asia Pacific region.
  • Successfully introduced and developed garment and textile products for Target, Levi’s, Ralph Lauren, Lafeyette, and Paris Couture corporations.

In addition, Dr. Thu also has nearly 15 years of experience in educational management and IELTS teaching. She used to be the Director of the Institute of Continuing Education at Hoa Sen University and taught at the University of Economics, Hoa Sen University, and RMIT University.

In 2017, Dr. Thu founded NEST English – a pioneer in operating the IELTS boarding school and currently has 7 foreign language training facilities in theHCM city. Currently, Dr. Thu is the Co-Founder & CEO at One-Stop NEST Academy and still working as a Senior Lecturer at the International Training Institute (ISB) – University of Economics.

In addition, Dr. Thu is also a co-translator of the book “Lifelong Learning” by author Peter Hollins.

Assessment

  • Marketing Plan Creation: Develop a one-page marketing plan that encapsulates the course’s efficiency principles.
  • Case Study Analysis: Evaluate real-world marketing efforts and suggest improvements.
  • Peer Evaluation: Engage in constructive feedback sessions to refine and enhance each other’s marketing plans or case analyses.

Take this course and get the discount!

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10% Off Tuition for New Enrollments!

15% Off Tuition for Group of 3 Enrollments!

Refunds Policy: We do not offer refunds for both online and in-person courses.

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