Content Writing for Beginner (Level 1)
Focus on addressing common pain points and misconceptions in Content Marketing. By providing clear insights into Content Marketing fundamentals and guiding participants through practical applications.
10 weeks
2–3 hours per week
12 - 15
Students per class
Tuition
4,500,000VND/person
About this course
Dive into the world of content creation with our “Content Writing for Beginner” course, designed to clarify content marketing for novices. This course offers a personalized learning approach, focusing on key skills and practical knowledge for crafting successful content strategies and engaging narratives.
You’ll also gain insights into the content marketing industry and learn about various career opportunities to help you chart your future path. Whether you’re a business student or a fresh marketer, this course is your gateway to mastering content writing.
What we provide
- Customized learning experience: tailored for beginners in content marketing, ensuring clear definitions and specific differentiations of related concepts. This course is designed to accommodate individuals new to content marketing, with concise explanations and a manageable timeframe.
- Practical skill development: equips participants with essential skills required for real-world content marketing scenarios. From content creation to strategic planning, participants will learn the necessary skills that businesses demand in practice.
- Career path: provides insights into various roles within content marketing and helps participants identify suitable career paths based on their interests and strengths.
This course is for
- 3rd – 4th year Students in Business/Economics/Marketing/Media: These students have foundational knowledge in Marketing, including concepts like the 4Ps, B2B/B2C distinctions, and advertising.
- Fresh Marketers: This includes individuals who may be from unrelated fields but have basic knowledge of business. They seek to enhance their understanding of Marketing, Content Marketing, and Content Writing.
At a glance
- Institution: One-Stop NEST Academy
- Course: Content Writing for Beginner
- Category: Content Writing Mastery
- Level: 1
- Prerequisites: From 20 to 30 year old
- Language: Vietnamese
- Location: HCMC
What you’ll learn
Course Objectives:
- Building a Solid Foundation: Providing fundamental knowledge of Content Marketing and Content Writing, from understanding basic concepts to implementing effective content creation strategies.
- Developing Essential Skills: Enhancing high-quality content writing skills, from ideation to creating engaging and conversion-focused pieces.
- Practical Application and Feedback: Offering opportunities for hands-on practice and receiving feedback from instructors and peers to improve content writing.
Learning Outcomes:
- Content Marketing Fundamentals: understand the core principles and strategies of Content Marketing. Learn to distinguish between related concepts like Content Marketing, Digital Marketing, and Social Media Marketing. Gain insights into the strategic role of content, including audience targeting, value proposition development, and effective writing skills for marketing.
- Skills Development: Enhance content creation abilities to produce high-quality content.
- Application in Practice: Align content creation with overarching master plans and media channels to maximize reach.
- Hands-on Learning: Engage in practical exercises and real-world projects to solidify understanding and receive actionable feedback for improvement.
Syllabus
Part 1: Introduction to Content Marketing
- Definition and importance of content marketing
- Overview of content marketing strategies
- Distinction between content marketing, digital marketing, and social media marketing
- Understanding audience targeting, consumer journey, branded content, trend
Part 2: Developing content creation skills
- Principles of effective content creation
- Writing compelling and engaging content
- Content type
Part 3: Measurement and analytics in content marketing
- Introduction to content analytics
- KPI for content marketing
- Using data to refine content strategies and improve performance
Part 4: Exploring Content Marketing Careers
- Overview of different career paths within the content marketing field.
- Identifying key skills and qualifications required for content marketing roles.
- Understanding current trends in content marketing and potential career growth opportunities.
- Tips and resources for finding content marketing job opportunities
- Building a portfolio showcasing content marketing projects and achievements
About the instructor
Ms. Hanh Dung
Senior Media Planner – VINAMILK
Content Strategist & Book Author
Ms. Dung holds a double bachelor’s degree in Vietnamese History from the University of Social Sciences and Humanities of Ho Chi Minh City and Business Administration from the University of Economics Ho Chi Minh City. She is currently pursuing a Master’s degree in Marketing Management at Hoa Sen University.
With over 8 years of experience in the Media & Communication field, Ms. Dung has successfully led numerous communication projects for reputable multinational companies/corporations such as Acecook Vietnam, Honda, Suzuki, Panasonic, Rohto, Hitachi,… She is currently the Senior Media Planner at VINAMILK, responsible for the Infant Milk Powder product line and corporate communication activities.
In addition, Ms. Dung has over 5 years of experience in the field of Content and Social Media. She is not only an expert in content strategy but also a talented writer, having published the book Hat Gao Hat Vang by Kim Dong Publishing House and co-authored the book project Commercial Writing in collaboration with RioBook. She has also authored numerous book projects for entrepreneurs.
Assessment
- Practice writing: social media captions, email newsletter, PR article.
- Analyze real-world examples of content marketing strategies and identify key elements such as target audience, messaging, and distribution channels.
- Homework: Mini-assignment for each part
Take this course and get the discount!
10% Off Tuition for New Enrollments!
15% Off Tuition for Group of 3 Enrollments!
Refunds Policy: We do not offer refunds for both online and in-person courses.
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